Asuja eServ: Enabling Good Governance Using Technology

CIO Vendor The proliferation of smart phones and better internet services are transforming the way common people access public services, bypassing the traditional physical means with e-governance. However, though there exists a great growth potential, the e-governance market in India is still in nascent stage in comparison with the global scenario for a variety of reasons. Technically, unskilled manpower is certainly the biggest problem in realizing the digital dreams in governance through technology implementation. In addition to the unskilled manpower, lack of robust IT infrastructure to ensure seamless availability of citizen services poses another challenge. Moreover, implementation of the software that is at the heart of e-governance is becoming increasingly complex unlike the hardware implementation, signifying the importance of a technology partner in the e-governance projects implementation.

Facilitating Delivery Of Public Services
Addressing all the e-governance challenges, Asuja eServ, a company headquartered in New Delhi, comes-forth with a vision to help people harness the power of digital technologies while availing public services. Incepted in 2013 as a Proprietorship Company in the name of Suja eServ Enterprise, it evolved in 2015 into Asuja eServ Private Limited as a Technology and Services provider that facilitates the delivery of public platform services and schemes focused on the betterment of common people. The company provides a wide range of e-Governance services such as Aadhaar Seva Kendra, Banking Correspondance, PAN Facilitation, GST Suvidha Centres, and Bankig Correspondence Services such as Account Opening, RD Account, Term Deposit and many others.

“The widespread usage of smart phones is changing the way governments deliver citizen services across India. We aim to enable good governance through technology powered e-governance by bridging the gap between the citizens and government,” says Nicholas John, CEO & Managing Director, Asuja eServ, who comes with rich experience of over 19 years spanning across various industries including e-Governance & BFSI. The company is running more than 2000 Aadhaar Seva Kendra in the centres spread across the country from J&K to Kanyakumari with Punjab National Bank, United Bank, OBC Bank and other PSU banks. The company, in collaboration with UTISL, is running Pan Facilitation Center Pan India & with NSDL, is running GST Suvidha centres at the district level, Banking correspondence service with Bank of India and helping rural India better access the Government services.

Upskilling The Indian Youth
Asuja eServ provides Skill Development Programs in collaboration with the Government of India under the DDU-GKY, which is a part of the National Rural Livelihood Mission (NRLM), tasked with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth. DDU-GKY is uniquely focused on rural youth between the ages of 15 and 35 years from poor families. As a part of the Skill India campaign, it plays an instrumental role in supporting the social and economic programs of the government like the Make In India, Digital India, Smart Cities and Start-Up India, Stand-Up India campaigns.

Generating/Creating Enterprenurship & Employment Through B2b Portal Eportal
In addition to the Aadhaar Seva kendra, Banking Correspondance, PAN
Facilitation and GST Suvidha Centers services, the company offers Aadhaar Enabled Payment System (AEPS), Domestic Money Remittance (DMT), Nepal Money Remittance (NMT), Baharat Bill Payments (BBPS), Recharges, Insurance Services through their own developed B2B Portal in the name www., and through this, Asuja is generating/ Creating Enterprenurship & Employment both in Rural, Semi Rural, Semi Urban, Urban area and targets to open 3 Lakh Kisok by creating Enterprenurship till 2025.

Healthcare Sector
“We are working on Mobile Mini Hospital, where patients can access medical services from remote locations minimizing the need to visit hospitals, and through our telemedicine services, we have established a system wherein patients can book appointment with the doctor and discuss their problems. They can also upload documents & photos and receive proper medication form the experts. We provide every OPD facility available in the hospitals except the physical presence of the doctor with minimum cost”.

Taking us through the success journey of Asuja eServ, he says, “We Smita Mammen, N. Nicolas John and Chandan Kumar Singh have started our propreitorship company almost seven years back (2013) when the digitization was at its budding stage in India, without any external funding and without any business experience with a capital of Rs.10,000, and with hard work and targeted aim, we evolved this proper it or ship company into a Private Limited company in 2015. And though these years time was bed of roses with lots of ups and downs, we never gave-up in worst situations. Today, we can proudly say that we are competing with large firms with revenue of Rs.100-1000 crore in the domain of e-Governance, BFSI, Skill & Training Development, Healthcare and B2B Services. It is possible only because of our clear vision and unwavering commitment towards betterment of the country and society through technology”.

The company envisions creating young and dynamic entrepreneurs in rural India and envisages association with social organizations and self-help group (SHG) for rural employment, including woman entrepreneurs. “In the coming five years, we would like to see Asuja eServ as a nation-wide leader in the segment e-Governance, BFSI, Skill & Training Development, Healthcare and B2B Services. Therefore, we are planning to enhance our manpower by recruiting some of the best talent in the market,” concludes N. Nicholas John, CEO, Asuja eServ.